Prioritize accounts with firmographics (industry, size, location), technographics (tech stack, trends), and strategic attributes like growth stage and business model. Custom fit scores ensure your teams focus on the best-fit accounts for your business.
Measure account activity through website visits, product usage, event participation, and intent signals. Engagement data helps you identify and prioritize accounts showing real interest, so you act where it matters most.
Leverage hiring trends, funding news, tech adoption, and market movements to stay ahead. Market signals give your teams the insights to engage the right accounts at the right time.
Test and target high-fit prospects to refine marketing programs and maximize ROI. Streamline operations with powerful audience segmentation, lead prioritization, and dynamic scoring to drive a more efficient and effective GTM strategy.
Prioritize target account lists, optimize territory planning, and focus on high-value leads and accounts. Use fit and readiness scoring models to position your sales team for success.
Tier customers, prioritize support for high-value accounts, and proactively prevent churn using fit and engagement data. Ensure your customer success team is always focused on driving long-term growth and retention.
Grow your agency with deeper engagements and better results. Introduce value-add offerings and set your clients up for success with the easiest and most accurate way to build Dynamic Scoring Models.
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Email the Founder
With over 30 years in Sales and Marketing, we’ve seen the good, the bad, and the ugly of go-to-market strategies. Sales and Marketing are supposed to work together seamlessly. But more often than not, they don’t. Misalignment is everywhere.
Sales chases leads. Marketing pushes campaigns. Customer Success scrambles to keep everyone happy. It’s chaos. You can feel it. Wasted time and budgets, increased churn, missed opportunities, constant friction, and teams pulling in different directions. This isn’t how it should be.
Your GTM strategy should operate like a well-oiled machine, with Sales, Marketing, and Customer Success moving in perfect sync. But most companies are stuck with outdated ICPs, bloated processes, and a lack of focus.
We’ve been in your shoes. When GTM strategies fail, most companies revisit their ICP. But here’s the catch, the traditional ICP is broken. It’s static, out of sync, and leaves teams misaligned. And when teams are misaligned, revenue suffers. So, we fixed it.
We built BoostIdeal to bring order to the chaos. Our dynamic scoring model evolves your ICP, unifies your GTM teams, and keeps everyone focused on what truly matters. Sales and Marketing in sync. Customer Success on point. Your entire GTM engine running in the same direction.
Let’s get aligned. Let’s grow together. We’re GTM nerds and love to geek out. Let's connect and talk shop.
Sincerely,
BoostIdeal Founding Team
Hey everyone—
We’re Greg and Peter, co-founders of BoostIdeal. With over 30 years in sales and marketing, we’ve seen the good, the bad, and the ugly of go-to-market strategies.Sales and marketing are supposed to work together seamlessly. But more often than not, they don’t. Misalignment is everywhere.
Sales chases leads. Marketing pushes campaigns. Customer success scrambles to keep everyone happy. It’s chaos.
You can feel it—constant friction, missed opportunities, and teams pulling in different directions.
This isn’t how it should be.
Your GTM strategy should operate like a well-oiled machine, with sales, marketing, and customer success moving in perfect sync. But most companies are stuck with outdated ICPs, bloated processes, and a lack of focus.
That’s where BoostIdeal comes in.
We’ve been in your shoes. When GTM strategies fail, most companies revisit their ICP. But here’s the catch—the traditional ICP is broken. It’s static, out of sync, and leaves teams misaligned. And when teams are misaligned, revenue suffers.
So, we fixed it.
We built BoostIdeal to bring order to the chaos. Our dynamic scoring model evolves your ICP, unifies your GTM teams, and keeps everyone focused on what truly matters.
Sales and marketing in sync. Customer success on point. Your entire GTM engine running in the same direction.
Let’s get aligned. Let’s grow together.
We’re GTM nerds and love to geek out. Click here to learn more or talk shop with us.
Sincerely,
Greg & Peter
Co-founders, BoostIdeal
Hey everyone—
We’re Greg and Peter, co-founders of BoostIdeal. With over 30 years in sales and marketing, we’ve seen the good, the bad, and the ugly of go-to-market strategies.Sales and marketing are supposed to work together seamlessly. But more often than not, they don’t. Misalignment is everywhere.
Sales chases leads. Marketing pushes campaigns. Customer success scrambles to keep everyone happy. It’s chaos.
You can feel it—constant friction, missed opportunities, and teams pulling in different directions.
This isn’t how it should be.
Your GTM strategy should operate like a well-oiled machine, with sales, marketing, and customer success moving in perfect sync. But most companies are stuck with outdated ICPs, bloated processes, and a lack of focus.
That’s where BoostIdeal comes in.
We’ve been in your shoes. When GTM strategies fail, most companies revisit their ICP. But here’s the catch—the traditional ICP is broken. It’s static, out of sync, and leaves teams misaligned. And when teams are misaligned, revenue suffers.
So, we fixed it.
We built BoostIdeal to bring order to the chaos. Our dynamic scoring model evolves your ICP, unifies your GTM teams, and keeps everyone focused on what truly matters.
Sales and marketing in sync. Customer success on point. Your entire GTM engine running in the same direction.
Let’s get aligned. Let’s grow together.
We’re GTM nerds and love to geek out. Click here to learn more or talk shop with us.
Sincerely,
Greg & Peter
Co-founders, BoostIdeal
BoostIdeal is a GTM scoring platform that allows you to identify and test customer segments and aligns Marketing, Sales, and Customer Success teams around your Ideal Customer Profile. With a data-driven approach, BoostIdeal helps you prioritize accounts, streamline operations, and drive growth across your entire GTM organization.
BoostIdeal allows you to build, test, and analyze multiple ICPs, evolving them based on market signals and customer behavior. This ensures your ICP and account scores stay relevant and aligns with your team’s needs, making it easier to target the right customers.
Market signals are real-time external indicators that reveal opportunities or risks, helping you prioritize and engage effectively. These include hiring trends, funding events, tech adoption, recruiting activity, competitor shifts, social engagement, and more. By leveraging these insights, you can target the right accounts at the right time with precision.
Every industry and company has unique signals that refine their ICP. These might include niche hiring trends, adoption of competitor tools, shifts in buyer behavior, or industry-specific triggers like regulatory changes or seasonal patterns. By leveraging custom market signals, you gain deeper insights into the accounts and activities that matter most. This level of customizations helps enable more precise prioritization and engagement tailored to your specific business needs
BoostIdeal scores accounts dynamically using key data points, helping your teams prioritize high-value opportunities. The scoring models evolve with your business, ensuring that your Sales and Marketing efforts remain laser-focused on the best prospects.
By providing a unified scoring model that all teams use, BoostIdeal ensures that Marketing, Sales, and Customer Success are working toward the same goals. The platform delivers standardized fit and readiness scores, allowing each team to take coordinated actions that support overall business objectives.
BoostIdeal offers customer tiering and health scoring to identify at-risk customers early. With fit and engagement scores, your teams can implement proactive retention strategies to improve customer satisfaction and reduce churn.
BoostIdeal streamlines account prioritization and territory planning by using dynamic scoring models that assess the fit and readiness of each account. This allows your sales teams to focus on high-potential opportunities while optimizing resource allocation across territories.
BoostIdeal allows you to easily upload CSV files with data from your CRM or other systems. BoostIdeal offers bi-directional integrations with popular CRMs, ensuring your data flows smoothly across systems. These integrations will unlock new use cases and allow you to maximize the value of your existing tools with BoostIdeal’s powerful scoring and insights.
BoostIdeal allows you to benchmark and derive insights across your GTM organization. You’ll gain visibility into account prioritization, account strategy, customer health, and emerging opportunities, allowing you to optimize GTM efficiency.
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